SELECTED PROJECTS

CUSTOM METRICS

Redesigned Custom Metrics: Create, label & visualize personalized data with flexible input, aggregation, trends.

DESIGN SYSTEM RESTRUCTURE

Led Design System restructure: From single file to modular, branch-based for clear collaboration.

NEW TEXT EDITOR

Improved text editor usability: Contextual menus for tables, images, links based on feedback.

ADD BUTTON FINDABILITY

Improved report element adding: Enhanced add button visibility and accessibility via UX best practices.

SLIGRO E-COMMERCE CONCEPTS

Strategic review: Modernized Sligro's e-commerce, strengthening market position & boosting loyalty.

ZARA PITCH

UI/UX Rebranding: Elevated Zara Home's experience and reinforced visual identity via research.

MIELE PRODUCT GUIDANCE

Improving Browse & product guidance: Deep user pain points addressed beyond page updates.

EYES & MORE

Rebrand and concept proposal for Eyes&More: reimagining the brand's digital identity and UX/UI.

SQUARE

Concept and rebrand of a leading wholesale company.

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PORTFOLIO 2025

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