Sligro

Concept and rebrand of a leading wholesale company.

Introduction

The Sligro rebranding project aimed to transform the image and identity of Sligro, a leading wholesale company, in order to enhance its market position, attract new customers, and strengthen brand loyalty among existing ones.

Project

The project began with a comprehensive assessment of Sligro's current brand perception, market positioning, and customer preferences. This research provided valuable insights to inform the rebranding strategy. 
Based on the research findings, a clear brand strategy was developed, outlining the desired brand personality, positioning, and key messaging. This strategy served as a guiding framework throughout the rebranding process.

Challenge

There were a few challenges:
Modernize the brand: Sligro aimed to refresh its brand image to align with current market trends and appeal to a broader customer base, including younger demographics. 
Differentiate from competitors: The rebranding sought to establish a unique identity for Sligro, setting it apart from competitors in the wholesale industry and positioning it as a leader in quality, innovation, and customer service. 
Increase brand recognition: The project aimed to create a distinctive visual identity that would enhance brand recall and recognition, making Sligro instantly recognizable across various touchpoints.

My Role

For the whole project, I took part as a Visual Designer. My role was to come up with concepts derived from the analysis of the existing brand. Once these were accepted, I started to support the UI Designers in the production of the assets, under the supervision of the Project Manager, who was organizing the work with an Agile methodology.

Product Detail Page

The product detail page is a crucial element in the online shopping experience as it provides essential information about a product to potential customers. A well-designed and comprehensive product detail page can significantly influence customer trust, engagement, and ultimately drive conversions.

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Single Product version

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Portioning Product version

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Mobile version

Product Lister Page

The product lister page plays a vital role in the online shopping journey as it provides an organized and accessible overview of available products. It allows customers to quickly browse and compare multiple options, saving them time and effort.

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Lister page with tiles on desktop and lines on mobile

Cart Page

The cart page in e-commerce is where customers review, modify, and finalize their selected items before purchasing. It provides an overview of chosen products, allows changes, and calculates total cost, streamlining the checkout process.
 

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Cart page for both desktop and mobile

Content Pages

The cart page in e-commerce is where customers review, modify, and finalize their selected items before purchasing. It provides an overview of chosen products, allows changes, and calculates total cost, streamlining the checkout process.
 

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© Marco Madonna Digital Designer - Portfolio 2023