Miele

Concept and rebrand of a leading wholesale company.

Introduction

The request was to optimize browsing & product guidance on the websites.
Just updating some category pages in the current journeys wasn’t going to solve some problems that emerged during a customer interview. 

Project

Create Sub-category pages to inform our customers and guide them through the category range. Change the PDP by showing the product range and highlighting specific features per variant.

Challenge

We needed to restructure the main navigation & lead our customers to sub-category pages. Together with that, we needed to restructure the main navigation & lead our customers to sub-category pages.

My Role

I was part of the project as a UI Designer and supported the UX Designer with the realization of high-fidelity wireframes.

User Experience

The product detail page is a crucial element in the online shopping experience as it provides essential information about a product to potential customers. A well-designed and comprehensive product detail page can significantly influence customer trust, engagement, and ultimately drive conversions.

Miele_Wireframe

User Interface and Components creation

The product lister page plays a vital role in the online shopping journey as it provides an organized and accessible overview of available products. It allows customers to quickly browse and compare multiple options, saving them time and effort.

Mobile

Sub-cat-1-Mob
Sub-cat-2-Mob
Sub-cat-3-Mob

Desktop

Miele_Home_Full

Components

The cart page in e-commerce is where customers review, modify, and finalize their selected items before purchasing.
It provides an overview of chosen products, allows changes, and calculates total cost, streamlining the checkout process.

Product Carousel

ProductCarousel_L_Light01
Miele_Content03
ProductCarousel_L_Light02
Miele_Content02
ProductCarousel_L_Light03
Miele_Content01

Feature Carousel

MXA_Carousel-UX
MXA_Carousel_UI

© Marco Madonna Digital Designer - Portfolio 2023