Eyes & More

Rebrand and concept proposal for Eyes and More

Introduction

Eyes&More is a visionary eyewear brand that combines style, quality, and affordability. With a wide range of fashionable frames and lenses, Eyes&More offers customers a diverse selection to express their individuality and enhance their visual experience.

Project

The Eyes&More UX/UI rebrand project focuses on enhancing the user experience and visual identity of the Eyes&More brand. By conducting extensive research, implementing user-centered design principles, and revitalizing the brand aesthetics, this project aims to create a fresh and engaging digital experience for Eyes&More customers.

Challenge

The Eyes&More UX/UI rebrand project aims to revitalize the brand's digital presence and create a compelling user experience that aligns with its core values. By leveraging user research, refined information architecture, and a refreshed visual identity, the project seeks to elevate the overall brand perception, increase customer engagement, and drive business growth for Eyes&More in the competitive eyewear market.

My Role

I was in the lead for the research and exploration of the brand, then the creation of the concepts, presentation, and creation of deliverables.

Research

For the research phase, I received the brand book from the client, and from there on I categorized the offline elements into a grid of more digital assets that could be used into a UI project such as this one.
Once I decided I had all the basic element for the brand, I started adapting them into the wireframes I worked on together with the UX team.

Colors

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Grids

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Typography

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Shapes

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Concept

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Iteration and final proposal

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© Marco Madonna Digital Designer - Portfolio 2023